Diamond color is all about what you can’t see. Diamonds are valued by how closely they approach colorlessness – the less color, the higher their value. (The exception to this is fancy-color diamonds, such as pinks and blues, which lie outside this color range.)

Most diamonds found in jewelry stores run from colorless to near-colorless, with slight hints of yellow or brown.

GIA’s color-grading scale for diamonds is the industry standard. The scale begins with the letter D, representing colorless, and continues with increasing presence of color to the letter Z, or near-colorless. Each letter grade has a clearly defined range of color appearance. Diamonds are color-graded by comparing them to stones of known color under controlled lighting and precise viewing conditions.

Many of these color distinctions are so subtle as to be invisible to the untrained eye. But these slight differences make a very big difference in diamond quality and price.

Before GIA developed the D-Z Color Grading Scale, a variety of other systems were loosely applied. These included letters of the alphabet (A, B and C, with multiple A’s for the best stones), Arabic (0, 1, 2, 3) and Roman (I, II, III) numerals, and descriptions such as “gem blue” or “blue white.” The result of all these grading systems was inconsistency and inaccuracy. Because the creators of the GIA Color Scale wanted to start fresh, without any association with earlier systems, they chose to start with the letter D—a letter grade normally not associated with top quality.
LKI color lab
Please note: Monitors vary considerably. The color examples shown are for educational purposes only and may not be exact.
Neil Dahl's diamonds range from colorless - the rarest and most valuable - to various degrees of yellow.
Pure colorless diamonds are classifies as "D" and the color scale ranges alphabetically from D-Z.
Color is determined by viewing the body of the diamond from the side with the table down and proper lighting.